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 Art
Deco 1910-1939
27th March - 20th July
2003
Sponsored by Ernst & Young
In March 2003, the Victoria and
Albert Museum will open Art Deco 1910-1939, the most comprehensive
exhibition ever staged on one of the most glamorous and popular
of all artistic styles.
The show will be the first to explore
Art Deco as a global phenomenon affecting cities as far apart
as Paris, New York, Bombay and Shanghai.
Rythem
Couleur
Sonia Delaunay
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Art Deco brought an exotic,
vibrant style to the most precious and exclusive works of
art as well as to mass produced objects which were widely
available
Art Deco flourished between the two world wars and the exhibition
will trace the development of the style from its beginnings
in Europe before the First World War to its global popularity
in the late 1930s.
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Eiffel
Tower
Robert Delaunay
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Art Deco will be presented
as an eclectic and exciting response to modern-day demands.
Following the V&A’s highly successful Art Nouveau
exhibition in 2000, Art Deco 1910-1939 will capture the spirit
of the Art Deco period with important master works from public
and private collections all over the world. It will include
more than 300 works of paintings, sculpture, architecture,
furniture, textiles, glass, metal, jewellery, graphic art,
product design, fashion, film and photography.
Highlights of the show will include
original architectural elements from the foyer of the Strand Palace
Hotel, London, which the V&A is restoring especially for the
exhibition; a selection of important works from Ruhlmann’s
influential Art Deco Grand Salon, exhibited at the Paris Exhibition
of 1925 and brought together for the first time since 1925; exquisite
Cartier Art Deco jewellery; paintings and sculpture by some of
the most important artists of the century including Fernand Léger,
Sonia and Robert Delaunay and Constantin Brancusi; and fashion
by such eminent designers as Jeanne Lanvin, Coco Chanel, Elsa
Schiaperelli and Madeleine Vionnet.
Ghislaine Wood, curator of the
exhibition, said: "For much of this century Art Deco has
been dismissed as a purely hedonistic and frivolous style. The
exhibition will explore how Art Deco in fact represented new values
and responded to human needs through the conscious celebration
of fantasy, fun, glamour and commerce. It became a universal phenomenon
transforming the look of everything from factories and cinemas
to fashion and photography. Art Deco is arguably the most popular
style of the century and one that has enormous appeal for people
all over the world today".
The Deco period began in 1910 when
Art Nouveau slid out of fashion. Its highpoint was in 1925 at
the Paris exhibition, the Exposition Internationale des Arts Decoratifs
et Industriels Modernes, and the style culminated at the New York
World’s Fair in 1939. The term Art Deco was coined in 1966
and was taken from the Paris exhibition in 1925. Before this the
style was known by a variety of terms including ‘Jazz Moderne’,
‘Streamline Moderne’ or simply ‘Moderne’.
After London, the exhibition will
travel to the Royal Ontario Museum in Toronto in the Autumn of
2003, the Museum of Fine Arts in San Francisco in the Spring of
2004 and will end with the Museum of Fine Arts, Boston in Autumn
2004.
Quick Facts
Exhibition: Art Deco 1910-1939
Address: The Victoria
& Albert Museum, Cromwell Road, South Kensington, London
SW7 2RL
Dates: 27th
March - 20th July 2003
Admission: Free to the V&A
- £7.50 for the exhibition Concessions £4 (includes
senior citizens and full-time students). Admission is free to
children under 18, disabled and carers, ES40 holders, V&A
friends and patrons, NACF/ICOM/Museums Association cardholders.
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